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Balcony Digital
Paid Marketing & Lead Gen

Ads that bring the right people in.

Eleven years of performance marketing, from single-market campaigns to $1M+ monthly budgets, applied directly to your account. Meta, Google, TikTok and LinkedIn, with the creative testing and tracking that tell you which spend actually turns into customers.

Is this you?

Your ad spend is live, but the channel driving profitable customers isn't clear.

Your ads spend every month, but you can't say which ones pay for themselves.

Leads come in, but nobody can say what happened to them.

What's included

Senior-level strategy, hands-on execution

Campaign strategy & management

Meta, Instagram, Google, and where it fits, TikTok and LinkedIn. We build the campaigns, write the ads, manage the budget and tune them every week.

Creative testing

New angles, hooks, headlines, copy and scripts on a testing roadmap, with fatigue watched so performance doesn't quietly slide.

Audience & targeting strategy

Who we go after, where, and with what offer. Refined as the data comes in, not set once at launch.

Ad copy & light creative

Ad copy and light creative built from the photos and video you already have, assembled into templates ready to run.

Tracking & attribution

Pixel and event tracking, UTMs, GA4 and conversion tracking, so cost per lead and cost per customer are real numbers, not guesses.

Scaling & reporting

Budget pacing and scaling on what makes money, plus a concise monthly report: leads, cost per lead, and what we're changing next.

Google Business Profile

Categories, photos, posts, Q&A and reviews kept current, so you show up in the map results when someone nearby searches.

Review generation

A simple ask-for-a-review flow after each job, by text or email, that runs itself.

Lead capture

Forms, call tracking, and click-to-text that put every lead in one place with a timestamp.

Scope

What's included, what isn't

How it's priced

  • Campaign setup and tracking is a one-time fee, quoted before any work starts.
  • Ongoing management is a separate monthly fee, shown in your plan alongside the recommended budget.

Not included

  • Ad spend, which you pay to Meta and Google directly
  • Website rebuilds or edits beyond what ad tracking requires
  • Video production
  • Designed assets beyond light templates
  • Organic posting
How it works

How it works here

1

Audit your current account: structure, creative, targeting, budgets, tracking and wasted spend.

2

Launch campaigns in the first weeks, with tracking in place from day one.

3

Test, scale what makes money, and report clearly on results every month.

Reporting

What you'll see each month

  • Leads by source
  • Cost per lead
  • What we tested and what it told us
  • Response time (when the systems track is connected)
  • Booked jobs (when you tell us)
  • Next month's changes

We look at the whole path: creative, media, lead, follow-up, sale, profit. Ads bring the lead in, the system follows up right away. Together, that's the whole picture.

Track two

Systems, CRM & Automation

Follow-up that happens even when you're with a customer.

  • Never Miss a Lead: every call, form and message gets an answer, day or night
  • Reviews on Autopilot: every customer asked once, at the right moment
  • Built to order: sign-up flows, pipeline setup, reporting dashboards — scoped and quoted after the audit
  • Care plans: to keep it all running
Questions

Let's take a look from the balcony.

Twenty minutes. Your numbers. Your Balcony View.

You'll hear back within one business day.